When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. According to a new In-Stat report, HDTV and video on demand will provide long-term growth for ...

MUMBAI, India--(BUSINESS WIRE)--INVIDI Technologies, a pioneer in addressable advertising technology, has announced a ground-breaking partnership with Hathway Digital Ltd. (Hathway Digital), a wholly ...

Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, ...

Canoe Ventures today announced that the first multi-distributor, linear addressable TV campaign has been launched as part of the On Addressability initiative. Founded by Comcast Advertising, Cox Media ...

Could addressable ads for live nationally broadcast linear TV be coming soon? Incremental progress in that direction happened Thursday when ViacomCBS and DISH Media each said that they have ...

While adoption has been slow, addressable advertising with the ability to hyper target TV audiences is poised for growth in 2023. (Photo by Carl Iwasaki/Getty Images) Addressable TV advertising has ...

In a deal that will give addressable advertising its first national footprint in the U.S. television marketplace, satellite TV operator EchoStar has agreed to deploy Invidi Technologies on its Dish ...

NEW YORK—The TV industry now has a guideline for implementing addressable advertising campaigns via the newly released “On Addressability Playbook” from Charter’s Spectrum Reach, Comcast Advertising ...

Addressable TV solution will help advertisers to reach right audience mix in required markets. This collaboration marks a significant leap forward in transforming Digital Cable TV advertising in India ...