AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

Intelligent AI agents that have access to online chat history, critical information and tools to run campaigns and process other actions launched Monday through a company called Make, an automation ...

The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer ...

Despite Amazon’s legacy as a giant digital walled garden, marketers say it’s in the early stages of a major expansion into an ad platform model. Specifically, Amazon is testing ways to tie together ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

AppLovin’s Q4 revenue reached $1.37 billion, growing 44% year-over-year, with total adjusted EBITDA margins holding strong at around 62%. The core Advertising segment delivered $999 million in revenue ...

DoorDash (NASDAQ: DASH), one of the world’s leading local commerce platforms, is launching its most significant update to its advertising platform to date, introducing a new suite of AI-powered tools ...

In today’s MadTech Daily, we cover Google’s ad tech trial nearing a judge’s decision, Amex and Duolingo launching ad platforms, and Mozilla partnering with Index Exchange. The remedy phase of the US ...

Learn what the Myntra zero-commission model actually means for D2C brands onboarding on the e-commerce platform.