I watched a full NBA game in Apple Immersive Video on Vision Pro, and it felt remarkably close to sitting courtside.

The first live sporting event was broadcast in the Vision Pro, and it’s a big disappointment. The experience could be amazing ...

The NBA's Lakers and Bucks faced off in the first game broadcast live on the Apple Vision Pro. The verdict: amazing ...

Following the launch of the Vision Pro headset last year, Lowe's hardware stores began offering an in-store Apple Vision Pro experience to try out its 3D "Style Studio" app and experience for kitchen ...

Spectrum and Apple will make six upcoming Lakers games available live in its “Apple Immersive” viewing format, starting this ...

Apple’s Vision Pro was supposed to be the device that pulled mixed reality out of the niche and into the mainstream, but the ...

In context: Both Apple and Meta continue to explore a more advanced category of augmented reality glasses that blend digital and physical environments. While that technology remains years away, the ...

According to The Financial Times, "weak sales" have prompted Apple to slash marketing spend by 95% and significantly cut ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision ...

Surprise rippled across developers as 2025 brought a major Apple pivot. The timing matters because Apple’s move pauses a ...