A TV ad for popular Aquafresh toothpaste has been banned over bogus health claims. The toothpaste commercial promised that it provided ‘24 Hour Sugar Acid Protection’, however the manufacturers were ...

GlaxoSmithKline (GSK) is gearing up for the launch of a new foaming toothpaste under its Aquafresh brand. It claims it is the first product of its kind to be introduced into the UK dental care market.

PITTSBURGH, Sept. 8 The makers of Aquafresh(R) and Sensodyne(R) introduce a breakthrough technology in toothpaste - new iso-active(R) Foaming Gel. Iso-active has a revolutionary delivery system that ...

Colgate-Palmolive is planning its first major product launch for two years with the introduction of a foaming toothpaste called Colgate Oxygen. But industry sources have criticised the product, to ...