Dynamic ad-serving company Clinch said it is rolling out advanced creative attribution reporting for connected TV ad campaigns. The new capability enables advertisers to link ad exposure to consumer ...

In addition to launching a CRM at its INBOUND 2014 event, HubSpot added a number of new features to its marketing platform, including enhanced attribution and revenue reporting, campaign wizard and a ...

The new visualizations on the Overview page are part of an overhaul of Attribution reporting in Google Ads. Attribution reporting in Google Ads is getting an overhaul. The name is also changing from ...

Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ...

Today, it's not always easy for marketers to ensure the accuracy and reliability of their reporting. With each passing day, tracking user data becomes more difficult, which is compounded by the ...

The percentage of marketers joining offline and online attribution has risen to 60%, up from 45% in 2016, according to a new report released today by AdRoll and Econsultancy and made available to ...

Three questions encompass everything a c-suite or board wants to know when it checks in with its marketing organization: How are we performing? How much is it costing us? Is it getting better or worse ...

With all the drama swirling around Chrome’s now-scrapped plans to deprecate third-party cookies, it’s easy to forget that the fate of Google’s mobile advertising ID (GAID) still hangs in the balance.

In an effort to maximize conversion rates, today’s online marketers take advantage of myriad channels and ad types to reach their customers. They also employ a number of cross-channel strategies to ...

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 ...