As we move deeper into this decade, the question “Should we invest in research?” is becoming “How do we weave market ...

As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.

CEO of Customer Think Corp, Bob Thompson, penned an article in October 2012 where he berated those involved in B2B sales and marketing for failing to acknowledge the growth in customer power when it ...

When you understand how buyers make purchasing decisions now, you can develop content that helps your company stand out before and during their research phase. The Fast Company Executive Board is a ...

Understand that B2B sales cycles are longer and involve many people, so focus on building relationships and offering custom ...

With B2B buyers now more in control than ever of their own information consumption, and subsequently far less dependent on sales reps to get hold of any required product information, brands must ...

Why are business-to-business (B2B) marketing communications so dull? Sure, there are exceptions, but if you take a look at the ads in almost any trade magazine or check your office junk mail folder ...

New intent-driven intelligence framework helps B2B marketers and sales teams move beyond volume-based tactics and focus on ...

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are ...

By focusing on authority, precision, and credibility, B2B brands can navigate the evolving landscape and win the trust of ...