A beer label tells consumers more than just what the bottle or can contains (e.g., brewed hops, grain, yeast, and water). Labels inform consumers of important facts like the alcohol content by volume ...
This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...
WE ARE SURROUNDED BY LABELS. THERE ARE THESE STEREOTYPICAL LABELS THRUST UPON HIGH SCHOOLERS, THE GOTH KIDS, THE JOCKS, THE THEATER KIDS. WE’RE SURROUNDED BY PHYSICAL LABELS TO WALK DOWN THE AISLES OF ...
El Greco, the great painter and architect of the Spanish Renaissance, was gazing at the night sky when he declared, "Art is everywhere you look for it." And, indeed, it is right there in the tranquil ...
In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...