After years of consulting brands and entrepreneurs, I’ve heard lots of requests to make branding easier to understand. When people ask about branding, what it is or why it’s important, I feel like I’m ...

Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

With so many branding strategies in marketing to choose from, it may be difficult to pinpoint which brand strategy types work well for your business. Explore this deep dive into the types of brand ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...