Lego’s Smart Brick Gives the Iconic Analog Toy a New Digital Brain

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

LEGO Just Announced Its Biggest Innovation Since the Minifig

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...

Lego's brainy brick makes an X-Wing sound like an X-Wing, and no app is needed to fly it

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated ...
The Globe and Mail

Bright My Bricks Study: LED Lighting Delivers 340% Boost to LEGO Display Value, Revolutionizing Collector Market

Discover how our data-backed study reveals LED lighting's secret to increasing LEGO display value by 340%, turning sets into priceless art that elevates your collection. LED lighting has ...