As the sun sets on 2025, we look back on the EBU’s AI Creative Case Studies series, which we produced as a window onto how media are adopting, exploring and pushing the boundaries of artificial ...
When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...
Are you a print subscriber? Activate your account. 8 hours 25 min ago By Jack Neff - 10 hours 24 min ago By Ad Age and Creativity Staff - 14 hours 21 min ago By Garett Sloane - 14 hours 28 min ago By ...
Seeing the results that a product or service has produced for other customers can be a very motivating factor in a consumer’s purchasing decision. This is one reason why case studies have been go-to ...
YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...
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