Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Digital marketing has blessed modern marketers with a wealth ...

In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to connect with their audience, streamline operations and gain a competitive edge. One of the most ...

Editor's note: This piece was updated with new information and data May 23, 2025. It was originally published April 12, 2024. With the rise of AI, marketers are facing a plethora of choices for AI ...

This concentration focuses on gaining insights into the market and its customers. Marketing Research introduces basic survey and analytical methods for studying consumer attitudes, opinions, ...

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...

The MS Marketing Analytics program will prepare students to accelerate their careers in the high-demand, marketing analytics field. Employment growth and demand for marketing analytics experts is high ...

Google’s parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. In a world ruled by algorithms, SEJ brings timely, ...