Shikha Jain is a Partner at Simon-Kucher & Partners specializing in topline growth for companies in the Retail & Consumer Goods Space. To continue reading ...

In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market intelligence solutions provider, has announced the completion of their new consumer segmentation engagement on the food packaging industry.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

New wireless carriers show how retail consumer segmentation is shifting toward identity, behavior, trust, and affiliation, ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

NEW YORK -- For most businesses, loyal customers are the ultimate quest: consumers who wouldn’t think of buying a car from another dealer, shoppers who are on a first-name basis with a boutique store ...

Disruption is prompting marketers to revisit segmentation strategies and take a fresh look at how to effectively engage with specific clusters of customers. I recently asked Stefan Lysak, principal, ...

Based on data from its call center, a warranty company thought its market was predominantly female. However, when that company commissioned marketing research, it found that its customer base was ...

The job of a marketer is to build relationships with consumers. In the past, marketers accomplished this with wide-ranging communication — essentially, “spray and pray” methods. Today, however, ...

Segmentation is a marketing technique used by businesses to target a specific type of consumer or section of the marketplace. Horizontal segmentation means selling a product to a wide spectrum of ...