Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. Every advertising agency has its own take on the "creative brief," ...

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 min 58 sec ago By Ad Age Studio 30 - 50 min 56 sec ago By Gillian Follett - 53 min 56 sec ago By Jack Neff - 53 ...

A new report from the Association of National Advertisers finds that over 75% of both agencies (82%) and brands (79%) ranked a “tight brief with clearly defined objectives” as the most important ...

Note: In this follow-up to a MarketingProfs Classic—and one of our most popular articles ever—Steve McNamara shares his experiences at some of the world's leading ad agencies. Want to make your ads ...

The design brief is an integral part of any serious design project, a typically written mission statement that crystallizes the rules to live by dictated by the creative or the client, or a consensus ...

An unclear brief is not surprising to see in the ad industry, however, this is often due to the challenges industry players face in generating creative ideas and a lack of constructive feedback from ...

Stellar marketing requires thoughtful planning. A well-crafted and concise communications brief will save you hours of frustration, rework and added costs. There are two things marketers have in short ...

Forbes contributors publish independent expert analyses and insights. I write about creative entrepreneurship and lifestyle design. As a creative, there's nothing better than getting paid for what you ...