For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

It's no secret that quality customer data is a top corporate asset, especially when it comes to converting that data into profits. According to a recent Aberdeen Group report, however, the bulk of ...

As customer expectations evolve, leveraging data and technology is essential for creating seamless, personalized experiences. By using tools like predictive analytics, AI-driven insights and customer ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...