For years, companies have been moving their most valuable customer data into countless different systems used by marketing, ...

Rajiv Shesh is the Chief Revenue Officer at HCLSoftware where he leads revenue growth & customer advocacy for Products & Platforms division. The digital world has seen massive innovation. At the heart ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Amperity enables M&T Bank to address customer-centricity challenges and deepen relationships with its customers Amperity, the AI-powered customer data cloud, announced M&T Bank has selected its ...

This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. In the era of digital technology expansion, companies are accumulating large ...

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

Gartner recently released its first-ever Magic Quadrant for Customer Data Platforms—a true testament to the growth and maturity of CDPs. Although that was a major milestone, CDPs have been around for ...