Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Increasing product and customer complexity, a diversified manufacturing landscape featuring a broad range of product categories, multiple channels and fulfillment ...

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

NEW YORK -- For most businesses, loyal customers are the ultimate quest: consumers who wouldn’t think of buying a car from another dealer, shoppers who are on a first-name basis with a boutique store ...

Six months ago, when Twilio announced the acquisition of customer data platform (CDP) leader, Segment, CEO Jeff Lawson said the intent was to help any business make its customer engagement across ...

Expanding a customer base is crucial for businesses to maintain long-term growth, remain competitive and adapt to changing market dynamics. Without a strategic, well-defined approach, companies risk ...

Expands and Strengthens Use Cases Across Customer Service, Marketing, Sales, Product and Analytics The businesses that deliver the best experiences are the ones that know their customers well and use ...

These days, Segment CEO Peter Reinhardt can boast that his customer data infrastructure company has raised almost $300 million in venture capital for a $1.5 billion valuation. But he hasn't forgotten ...