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Video marketing brings brand exposure while building trust with customers. Learn five strategies for building brand trust and ...

Truckers convinced that there are few things more powerful in marketing than a positive, video testimonial from a driver or customer are in luck. Scores of service providers have cropped up that ...

Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for ...

92% of consumers read online reviews and testimonials when considering a purchase. 88% of consumers trust online reviews as much as personal recommendations. 72% of them say positive reviews and ...

I interview a lot of people on camera for all kinds of projects. This week alone I interviewed Jeff De’Angelo for a WVIA/PBS short documentary I’m producing for their short-take series, I filmed ...

Video isn’t just a “nice to have” for franchise brands anymore — it’s essential. But not all video does this equally well and too many franchises aren’t using it to its full potential. Franchise ...

Customer testimonials have long been considered some of the most useful raw marketing materials around. And with the overwhelming number of channels used to reach consumers today, the candid words of ...