Meta and Mozilla have proposed a new browser-based attribution system for web ads that they’re calling Privacy-Preserving Attribution. The goal is to track how ...

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

In Google Analytics 4 (GA4), attribution models aim to answer one of marketing’s most persistent questions: which channels drive results? The catch is that different models can give you different ...

Last-click attribution credits all conversions to the last touchpoint—a demo request, a contact form, a direct visit to your site—that a prospect interacted with before buying. Last-click became the ...

Media.net, a search intent-powered supply-side platform (SSP), today announced a partnership with Claritas, a provider of data-driven marketing attribution and optimization technology, introducing a ...

EL SEGUNDO, Calif., April 18, 2024 (GLOBE NEWSWIRE) -- Shirofune, the leading digital advertising automation management tool, today announced the addition of Google Analytics 4’s “Data-Driven ...

NEW YORK, July 28, 2025 /PRNewswire/ -- Harmonya, the AI-powered insights platform helping CPGs and retailers enrich product data and uncover growth opportunities, announced today the addition of W23 ...

In today’s auto industry, data-driven marketing is more important than ever. Audiences now consume media across a dizzying array of platforms. While automotive brands and dealers face pressure to stay ...