At the core of this new framework is Vereigen Media's belief that first-party data must be the foundation of modern B2B demand generation. So, they completely rely on consented, directly sourced data ...

India is working on creating an index to evaluate exporters performance based on their Importer Exporter Codes (IECs), tracking performance over a five-year period, Director General of Foreign Trade ...

Data stands out as a key resource for retailers in the increasingly digital world. Businesses are generating more data than ever before, from transaction records and customer profiles to social media ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Every company aspires to launch and land extraordinary products that delight end customers. However, companies that harness the power of data analytics are far better equipped to design new products ...

How organizations can do more with their data to realize business goals and achieve a sustainable competitive advantage. In partnership withWNS Triange In 2006, British mathematician Clive Humby said, ...