Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

A process used to Identify and analyze what an organization currently need as well as will need into the future to achieve its objectives in terms of: ...

Too many firms are advertising and recruiting people for business development positions when what they really need, want and expect to hire are people for sales positions. An accurate picture of an ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...