Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our ...

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...