Did you know you can customize Google to filter out garbage? Take these steps for better search results, including adding Lifehacker as a preferred source for tech news. It seems like common sense ...

Did you know that within one hour, a person forgets nearly half of what they learn? And that within 24 hours, almost two-thirds of previously learned information is forgotten? Hermann Ebbinghaus was ...

Spaced repetition is a learning technique that combats information overload by reviewing material at increasing intervals. Rooted in Ebbinghaus' forgetting curve, it strengthens memory by prioritizing ...

Recently, a colleague and I were lamenting the process of growing older and the inevitable increasing difficulty of remembering things we want to remember. That becomes particularly annoying when you ...

It is something we all experience. We learn something, but then forget it as soon as we turn away. In the late 19th century, ...

Hermann Ebbinghaus isn’t exactly a household name. But it should be. Ebbinghaus’s research explains why “out of sight, out of mind” is a truism. He did pioneering research in the field of memory in ...

Humans are animals that forget. German psychologist Hermann Ebbinghaus (1850–1909) is known for his famous experiment where he made up a meaningless phrase and memorized it to study the process of ...

Forgetting is an evolutionary advantage: if the brain retained every memory and held onto every bit of information it takes in, it would be impossible for individuals to act. We need for our brains to ...

One of my mentors in the advertising game, Tom Brigham of Brigham/Scully in Los Angeles, showed me a basic piece of advertising research: The Ebbinghaus Curve of Forgetting. You know how you reach for ...