How you’re viewed as an employer—by past, present, and future employees—is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold . But what exactly is an ...

Employer brand. You know you should be paying attention to it, and you know it’s somehow related to your role as a recruiter. What you’re wondering is, just what does that mean? It means your job as a ...

Opinions expressed by Entrepreneur contributors are their own. Creating an innovative employer brand is a goal for many companies. In fact, 80 percent of more than 100 executives and HR professionals ...

This article series spotlights key business trends identified by the expert members of Forbes Councils. Find out if you qualify for Forbes Human Resources Council here. Companies have traditionally ...

As a business owner, boosting your employer branding efforts is just as crucial as marketing. Your employer brand impacts your business’s reputation as a workplace. And, if done correctly, your ...

Employer branding in the recruitment process is not about what you say. It’s about how you make candidates feel through the hiring journey. Those that leave with a positive impression tend to spread ...

You know better remote work is the future. For companies looking to attract top talent, building a strong employer brand is crucial — especially when hiring remote teams. Employer branding goes beyond ...

Having a reputable employer brand is a must for an organization’s strategy because it helps companies recruit better candidates, reduce hiring and marketing costs, and improve productivity. Therefore, ...

In a recent article, we explored the undeniable benefits – the why – of strong employer branding for organizations in the life sciences and health sciences. Now let’s dive into the how – how can you ...