Segmentation is the process of dividing a target market group into sub-sections that can then be communicated with through specific communication channels and key messages. Business markets can be ...
In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
The size and differential needs of the purchasing public, hundreds of millions of people in the United States alone, make it difficult for any one company to serve everyone. Market segmentation aims ...
Paul Fennemore is Managing Director of Viapoint. Viapoint is the leading Social Media Consultancy, Services and Training Provider. Paul backs up what he preaches by grounding it on objective and ...
SAN FRANCISCO, CA / ACCESS Newswire / September 16, 2025 / Loyalty is one of the toughest assets for a business to secure. Customers are flooded with choices, and brands are often competing for ...
The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...
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