These days, intangible assets—like brand reputation, organizational culture, intellectual property and human capital—drive growth and differentiation more than physical assets. A 2020 report by Ocean ...

Forbes research shows that marketing assets can contribute over 50% of enterprise value when brand, customer value add, and the impact of marketing performance are properly valued and measured. For ...

An asset constitutes anything that holds monetary value, whether current or future, to a person or organization. Businesses, ...

Source: Be Distinctive, Everywhere is based on the survey of 523 brands and over 26,000 respondents. The report quoted the Forrester Global Marketing Forecast stating that 4.7 billion USD will be ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

Home Depot is the world's largest home improvement retailer, set to deliver $158 billion in revenue in 2023. It continues to benefit from a healthy long-term housing dynamics and improvements in its ...

In 2025, the world’s biggest companies are worth more for what cannot be seen than what can. According to a new report from Brand Finance, intangible assets, brands, patents, data, software, and other ...