“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Callahan, marketing director at Bizo ...

EL SEGUNDO, Calif., Oct. 15, 2025 (GLOBE NEWSWIRE) -- Shirofune, the leading platform for digital advertising automation, today announced new reporting and automatic optimization features that ...

We love funnel metrics. You should, too. They will gain you access to executive leadership at the highest levels of your company and earn you big, fat pay raises and promotions. What's not to like? Oh ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Seufert, head of platform at N3TWORK ...

At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO, Captify; Tyler Pietz, VP, programmatic, Cadreon; and Adam Heimlich, SVP ...

You’ve managed to acquire a million users. Amazing. But if 999,999 of them don’t make it through the funnel, or churn, now that’s not so amazing. That’s an extreme example, but it shows why optimizing ...

Earlier this month at Dreamforce, salesforce.com announced their new Analytics Cloud. With the Salesforce Analytics Cloud, you can pull up information about business performance on your cell phone, ...