Shopping for generic brands can help you save money at the supermarket. Our editors always buy the generic-brand versions of products like lactose-free milk, canned beans and pasta. Our editors also ...

Store-brand products are known to be cheaper, but sometimes, they're also better. These generic items have higher ratings ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

Products within personal care, household needs and grocery are in shoppers’ physical and digital carts as much as items from drug/Rx and pharmacy, the channel-leading categories, according to Acosta ...