Google has agreed to pay US$68m (A$98m) to settle a six-year class-action lawsuit alleging its voice assistant listened in on ...

Hint: It involves better targeting Ads already follow you wherever you go. They’re on your TV, your phone, your train ...

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it.

Meta Platforms (NASDAQ:META) has had discussions with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) about using the latter's Gemini artificial intelligence models to boost the former's ad targeting, The ...

Meta reportedly explored a collaboration with Google to integrate Google's AI models with its advertising data to enhance ad targeting precision. Meta subsequently dismissed these reports, clarifying ...

A new beta spotted in Google Ads, dubbed “Ad Group setting for AI Max,” is giving advertisers a preview of Google’s next major move – broadening search targeting at ad group level with less reliance ...

On the first day of Google's ad-tech remedies trial, a potential buyer for Google's Ad Exchange (AdX) has already expressed interest -- if the Department of Justice (DOJ) convinces U.S. District Judge ...

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

The Mark Zuckerberg-led company has invested heavily in its Llama family of AI models, data centers and top-tier research talent. However, reports suggest Meta has faced hurdles in scaling its ...