This was the third core update and fourth confirmed Google update in 2025. The December core update will take up to three weeks to rollout.

Many of the ranking factors involved in Google Search’s super-secret algorithm have purportedly leaked. This leak sheds light on how Google Search seemingly operates and which attributes it uses to ...

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.

An internal Google document leak reveals the secrets to ranking in Google Search. Credit: Beata Zawrzel/NurPhoto via Getty Images The key to online success is usually dependent on one major factor ...

Leaked Google documents has given the search industry proprietary insight into Google Search, revealing very important elements that the company uses to rank content. Thousands of leaked documents, ...

In May, we reported that Google Search algorithms lowered the rankings of deepfake sites. Now, Google has gone into more detail on how this algorithm works and how you can manually remove deepfakes ...

Danny Sullivan, Google's Search Liaison, posted on X explaining the differences between algorithm updates, like core updates, and then data refreshes, the data that goes into those ranking systems.

Google has confirmed that a massive leak of some 2,500 internal documents related to its search engine is authentic – and one expert said the trove shows that “Google tells us one thing and they do ...

Google launched seven official and confirmed algorithmic updates in 2024, four core updates and three spam updates. The March ...

Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to protect PPC performance.