China's Tencent Holdings ( TCEHY) ranked No. 1 among mobile game publishers by IAP revenue in 2025 at $7.5B. Scopely and ...

Developers drive the mobile ad experience. After all, without apps to unlock their potential, mobile devices wouldn’t do much of anything, and we’d all still be talking about mobile Web banner ads.

With TikTok’s usage still climbing across Southeast Asia and advertising revenues surging, the short-video platform TikTok is making a concerted effort to court app marketers in the region and grow ...