This week associate Adam Torkildson and I had the chance to talk about our favorite topic -- PR -- with a company that licenses proprietary equipment to individuals who use the product to create their ...

Hashtags aren’t just for tweeters. Now that hashtags are supported by Facebook, Instagram, Tumblr, Google+ and Pinterest, every social media campaign ought to have a pertinent hashtag. So, are you ...

YouTube's hashtag search improvements arrive as a new feature, in-video shopping, is being rolled out. You can be forgiven for thinking search optimization improvement efforts are limited to a webpage ...

One of the easiest and most straightforward methods of growing an audience on TikTok is to use hashtags. While it’s possible to gain traction for your videos without using TikTok hashtags, they do ...

From the #ShotOniPhone challenge to your favorite Instagram model’s description of their latest photo shoot, hashtags help guide those who would absolutely love your content straight to your page. Let ...