Leading the innovations in the new camera is the introduction of AF-C continuous autofocus, a first for Hasselblad. New deep learning algorithms translate to faster, more reliable subject detection ...

Hasselblad makes some of the most popular medium-format cameras on the market. The company is a legacy brand that drives innovation to new heights. For instance, the Hasselblad SWC was a medium-format ...

With the X2D II 100C, Hasselblad is telling the world that there’s more to medium-format photography than prints.

It's been about three years since Hasselblad introduced the 100-megapixel X2D 100C to its lineup of compact medium format cameras. The company's sticking with that resolution for its next X system ...

LiDAR autofocus for consumer cameras has been around for a few years, but until now, DJI's only involvement with the technology has been the awkward, expensive, and only somewhat useful accessory ...

Oppo is extending its camera partnership with Hasselblad, with the next phone from this continued relationship set for a late 2025 reveal. The two companies made their joint announcement at an event ...