Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Karan Sharma is a digital commerce expert and the co-founder at Kinex Media Inc, a creative digital agency in Toronto. I remember the days when a static banner ad was the peak of marketing. We have ...

Outsourcing your marketing may improve results. Learn when a business should partner with a digital marketing agency and how it can grow your company.

With consumers tightening their belts and every marketing dollar under the microscope, cost-effective digital strategies aren’t just smart, they’re essential. Digital isn’t merely a channel, it’s the ...

Ten years ago, a digital marketer’s resume looked very different than it does today. It was a list of specific technical competencies. The role was defined by execution—the ability to physically build ...

Digital marketing has come a long way from those early days when a business was considered “innovative” simply for having a ...

Digital marketing in India is growing rapidly, and choosing a course can be challenging with so many options available. Many ...