Intentionally designed experiences, not features or price, are the real drivers of retention, trust and long-term revenue.

Forbes contributors publish independent expert analyses and insights. A recent study by Harvard Business Review, conducted in collaboration with Tata Communications, reveals some unexpected news and ...

In a 2017 survey, 81% of respondents reported that actively working to improve customer experiences was a major differentiator for their business. Of that 81%, 84% said they saw an increase in revenue ...

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and distinguish you from competitors.