The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...
During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...
LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO ...
There will initially be three Star Wars-themed LEGO ® SMART Play ™ sets, which won't be the biggest LEGO sets ever made.
LEGO reveals its Smart Play system, which uses a Brick, Tag, and Minifig system to bring greater interactivity to its sets.
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
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