Pop-Tarts ice cream, Coffee-Mate Snickers creamers, and bottles of Chick-fil-A Sauces may appear to have little in common beyond their novelty, but they share a critical connection: they are all ...

Looking for inspiration? The following examples from various campus units show how the rules and best practices from the UB brand guidelines are applied to different products for giveaways or ...

For many colleges and universities, licensed merchandise has long been a quiet but steady source of revenue and brand visibility. From sweatshirts and baseball caps to water bottles and notebooks, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Licensed consumer products are a critical driving factor to amplifying movies, television ...

Brand license agreements can drive business growth and brand recognition. By granting rights to use, develop, and commercialize technology and other IP (such as trademarks), license agreements enable ...

Claire’s evolution from retailer to lifestyle brand continues with the appointment of IMG as its global licensing partner to create a range of Claire’s-branded products. “At Claire’s we are ...

AUSTIN, Texas--(BUSINESS WIRE)--Sprinkles, the brand that redefined the cupcake category and set a new standard for modern dessert experiences, is announcing the expansion of its licensing program, ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branded merchandise can be an integral part of any organization's or sports team's marketing ...