Marketers can be empowered to create impactful reports that cut through the noise, speak to their audience effectively and surface the metrics that matter. Marketing reporting plays a pivotal role in ...

28% of small business owners have no visibility into how their marketing agency uses their budgeted spending. The last thing your clients want to do is chase down reporting across multiple tools and ...

Second Annual Benchmark Report From Growth99 Reveals 67% Increase in High-Investment Practices as ROI-Focused Decision-Making Becomes Dominant We’re witnessing a clear demarcation between top ...

Marketing professionals around the world lament pitiful budgets, poor executive visibility, and lack of a central role in helping drive corporate strategy. And while we've made progress with tracking ...

Opinions expressed by Entrepreneur contributors are their own. It doesn’t matter how much education you’ve had, how much experience you’ve had in your field or how much effort you put into remaining ...

Monstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… the ways in which we can deplete the quality of our work when reporting PR and marketing results are ...

Report highlights how acquisition efficiency, retention strategy, and advanced measurement are reshaping growth for subscription meal kit ...

Your marketing strategy report can determine whether your company continues with an existing strategy or switches to another one. Your report has to address company performance under the subject ...

At the start of the year, Salesforce collected data from marketing leaders across the globe for the sixth edition of its ‘State of Marketing’ report. 2020 was a challenging year for marketers who ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. Our team of experts from the Forbes Marketing Accountability ...