Multilevel marketing firms sell their products by turning consumers into sales professionals instead of trying to sell through established retail outlets. In this way, multilevel marketing gives ...

Is the structure of your in-house marketing team getting in the way of your goals? Based on findings from TrackMaven’s latest “Marketing Leadership Survey,” the answer might actually be “yes.” While ...

Many SaaS founders and marketing leaders wonder what the best structure is for their marketing teams. Although establishing well-defined marketing teams can be challenging, with the right team ...

Networked marketing structures produce higher revenue growth for brands when compared to matrix organizations with top-down silos and "dotted line" reporting, according to findings from the ...

The B2B marketing world is so excited about ABM's potential, that we sometimes overlook a basic business maxim: Structure follows strategy. Many marketing organizations lack the organizational ...

In today’s fast-moving business environment, marketing is no longer just a support function—it's a core growth engine. Yet, many companies unknowingly sabotage their own success by building weak or ...

Just like no two people are the same, no two companies are identical. While you may find similar organizations within the same industry, there will always be nuances and differences between every ...

A pricing structure or strategy is a consistent, uniform, planned approach to pricing of products and services to achieve business and marketing goals. A thoughtful pricing structure is critical in an ...