I sat down to record this five-part crash course for anyone struggling to make Facebook ads actually work. Whether you're ...

When Meta Platforms Chief Executive Mark Zuckerberg unveiled sweeping changes this month to loosen the company’s restrictions ...

What’s the best way for advertisers to get the most performance possible out of their Meta campaigns? The answer, according to Meta, is to buy more ads on Meta. It’s recommending that advertisers ...

In April, Charlie Kirk and his conservative youth organization Turning Point spent about $5,000—chump change for their $80 million operation—on a familiar product for them: another round of Facebook ...

Forbes contributors publish independent expert analyses and insights. Kate O’Flaherty is a cybersecurity and privacy journalist. Meta has confirmed it will collect interactions with its AI tools to ...

Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.The company said on Wednesday that users’ chats and interactions with Meta AI will ...

Meta Ads provides a solid foundation of basic metrics like ROAS and conversion rate, but savvy marketers know that true optimization lies in the details. Are your clicks translating into quality ...