The Drum

O2 talks up brand purpose as it acknowledges sector 'isn't as loved' as it should be

O2's chief executive Mark Evans has admitted that the telecoms sector is not as loved by consumers as it should be – a challenge the brand's chief marketing officer, Nina Bibby, believes O2 itself has ...
The Drum

O2 repositions brand to become a ‘breath of fresh air again’

‘Breathe it all in’ is the strapline that the carrier will be pressing through the UK from 1 September. It looks to highlight how the mobile is a vital part of modern life. British spoken word artist ...
ZDNet

Virgin and O2 mega-merger sets the tone for telecoms sector

The UK telecoms landscape is getting a refresh: Virgin Media and O2 have announced a joint venture that will create one of the UK's largest fixed and mobile network services companies. Liberty Global ...
Business Wire

NETGEAR 4G LTE Mobile Hotspot Now Available in the UK Through O2’s New 4G Network

NETGEAR AirCard 762S Mobile Hotspot is ideal for mobile workers, small offices and telecommuters to connect up to 10 WiFi-enabled devices simultaneously to O2’s lightning-fast 4G network in under a ...
Computer Weekly

O2 takes 5G to Germany’s biggest cities

In a move that it says will “kick-start data turbo for digitisation” of Germany, Telefónica Germany has launched 5G across the country’s five largest cities – Berlin, Hamburg, Munich, Frankfurt and ...