It’s all too easy to get caught in the web of metrics, algorithm updates, and new SERP features. But what if we’re chasing shadows? The real purpose and benefit of SEO isn’t just increasing pageviews ...

How do we measure the success of a project? It’s a simple question, but the answer will have a profound impact on product planning. Usually, the responses fall into two categories: outputs and ...

At a recent industry event I caught myself remarking that as an industry – operating frequently at the speed of light to meet the business needs of clients, ourselves and our people – we sometimes ...

Most companies wield powerful tools to measure progress and success, including key performance indicators (KPIs) and objectives and key results (OKRs). But organizations use OKRs and KPIs in different ...

With laser-like focus on outcomes, organizations can create a future-ready IT foundation and capabilities that power experiences, workflows and activities, say Jim Houghton and Rupert Chapman, leaders ...

For too long, governance has been reduced to the production of paperwork, compliance checklists and board reports. Many boards take comfort in approving strategies, signing off policies and publishing ...