Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

This is a preview. Log in through your library . Abstract The inadequacy of our present conceptualization of the part played by channels of communication in the diffusion of innovations is explored.

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...

Join host University Innovation Alliance CEO Bridget Burns for an episode of the Innovating Together Podcast about the diffusion of innovation in higher education and the upcoming 2024 UIA Summit.

Forbes contributors publish independent expert analyses and insights. New data from Arizona’s Universal Education Savings Account program has been released, and Mount Hot Take is already erupting. In ...

In the ever-evolving landscape of modern business, the pressure to innovate is relentless. Organizations are constantly pushed to develop state-of-the-art products, services, and business models that ...

Success in entrepreneurship rarely comes from the product alone – it comes from understanding how people adopt innovation. This is where the Law of Diffusion of Innovation becomes a powerful lens. It ...

In 2017, the Stigler Center embarked on an ambitious project to reinvigorate the discussion of concentration and monopoly in the United States, starting with the conference Is There a Concentration ...