Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

Company Aims to Transform How Brands Engage Consumers to Try Their Products, Leveraging Precise Targeting and Closed-Loop Measurement Swish, the pioneer of programmatic product trial, has closed a ...

Amazon recently revealed it has been piloting a product sampling scheme with partners such as Maybelline and Folgers. SoPost founder Jonathan Grubin unpicks the thinking behind the move – and assesses ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

New research has led to a model that assesses the short- and long-term effects of in-store product sampling on sales of both the products offered on sample and competitive products. In big box stores, ...

TORONTO--(BUSINESS WIRE)--Mercatus, a leading provider of grocery eCommerce solutions, and Swish Brand Experiences, an emerging marketing technology company, are delighted to announce an impactful ...

I feel a bit sorry for product sampling. Since marketing began, it’s been a part of the mix for brands, and for good reason. On average, 35% of customers who try a sample will buy the sampled product ...