It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

When it comes to mobile marketing, here is a word of caution: It is about using the medium intelligently and not bombarding consumers with so much untargeted SMS advertising that they become ...

The U.S. short message service (SMS) marketing industry is on the rise, expected to reach an impressive $37.45 billion by 2031. If you're not yet using SMS marketing, this might be your cue to start.

Text message marketing has been popular channel for many companies over the last few years. If you haven’t tried this yet, it may be because you have the wrong idea about text message marketing. Used ...

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From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...