QR codes are proving to be a winning solution for many companies around the world. British Airways uses them to cut down on queues. Italian fashion brand Diesel uses them to authenticate apparel. And ...

B2B marketers are going big on in-person experiences again after years of online-only interactions. In 2024, experiential marketing budgets surpassed pre-pandemic highs, with in-person events ...

In a world where engagement is king, static labels at events are quickly becoming relics of the past. QR codes are stepping in, bridging the gap between physical presence and digital interaction, ...

Experiential marketing is having a moment. Companies are investing more in events and activations than they did before the pandemic, betting big on face-to-face connections in 2025. But the challenge ...

Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device.