Visual design is having a moment of prominence—and perhaps reckoning. Companies no longer treat design like frosting for their messaging; rather, often, the design is the message. Although there are ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Quantitative and qualitative data research are fundamental methodologies for marketers seeking to understand consumer behavior, preferences and trends. Each approach offers unique insights, and ...