Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

The research for their new eCommerce and Search Marketing Emerging Trends & Opportunities whitepaper saw Click Consult examine their own eCommerce client’s data to identify search trends over Q4 2016 ...

Plumbing and HVAC business owners everywhere must incorporate a sound retargeting campaign into their online marketing strategy. For those of you who don’t know the concept behind retargeting, it can ...

Data has backed up the fact that retargeted users are highly engaged and more likely to complete a purchase To get the best result out of a re-engagement campaign, app marketers should divide the user ...

Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting – is often overlooked. Beyond website visitors, LinkedIn offers ...

Consumers face a staggering number of online choices. This reality comes as a burden to e-commerce companies that watch more than 95 percent of visitors leave before making a purchase, despite all the ...

You’ve put in the hours and the spend to drive traffic to your online store. But what happens when customers visit and leave without taking an action? An interaction with a website visitor that ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Choosing the right type of ads is essential to your ...

In business, most people view customer behavior as one-dimensional—something to be observed and responded to. As a result, marketing efforts become only a reactive process. However, what if you could ...