Rewarded video ad engagement in apps rose by 3.2% year-over-year globally in 2023, according to Unity’s Mobile Growth and Monetisation Report 2024. Engagement with the format is said to be highest ...
79% of mobile gamers prefer opt-in rewarded ads to pre-roll video ads in free-to-play games, according to Tapjoy. The mobile advertising firm has released its Advertising Preferences report for the ...
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