Does your sales message attract the right sort of customer? Many sales messages that I hear from printing companies sound exactly the same. They are generic. They are designed to work for all sorts of ...

No time is more precious than the time you spend talking to your customers. The last thing you want to is waste precious face-time communicating a message that isn't interesting. Here's a quick quiz ...

Connecting to your audience via text messaging can help a business grow. Learn tips for texts that engage leads, reduce no-shows, qualify leads and more.

I’ve written about sales and marketing messages frequently in the past but I’ve never explained how selecting the best Point of View (PoV) makes sales and marketing messages more memorable… and thus ...

Small businesses typically use explicit advertising, which involves short and direct sales messages to a target audience. Implicit advertising, on the other hand, works best when businesses want to ...

Enterprise buying groups are getting larger, which is lengthening sales cycles. Gartner reported in 2018 it’s not uncommon to see just over 10 buyers involved. This requires sellers to tailor their ...

LinkedIn is a powerful tool for building your personal brand, delivering a powerful digital first impression and building fruitful relationships. It has also become a breeding ground for unscrupulous ...

Perhaps the most important sales skill is being able to handle buyer objections during a sales presentation. Making the sale hinges on being able to deliver your sales message no matter what, so it's ...