Salesforce is the best selling CRM in the world, and Snowflake is one of the top cloud data lakes. The latter lets customers store and manage massive amounts of unstructured data. When you mix the two ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Today, at the Dreamforce conference, Salesforce announced the launch of ...

Salesforce quietly introduced a new app in its App Exchange on Wednesday that was developed by The Trade Desk as a way to convert CDP identity data to Unified ID 2.0 (UID2) IDs. These IDs can be used ...

Einstein 1 is a new Salesforce platform that makes it easier for companies to build AI-powered apps and experiences, including through a conversational AI assistant. Because talking to your data is a ...

CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom is now ...

Salesforce aims to become the leading AI CRM software provider and has officially added AI as the fifth focus area on its transformation roadmap. The company's Data Cloud, a customer data platform, is ...

The Trade Desk, a demand-side advertising platform provider, has integrated Unified ID 2.0, the open-source solution for identity across devices and ecosystems, with Salesforce CDP. All mutual ...